FEATURE
The right fit
More comfortable in clothes they grew up wearing, many GTA desis are promoting diversity by bringing cultural attire into the workplace.
Sep 04, 2008 04:30 AM
V. Radhika
When it comes to her attire, Geetha Manohar is a rare Canadian
whose choice is not dictated by the weather. Every morning, through
bone-numbing winters and sweltering summers, she turns up at her
downtown Toronto office in a sari.
"This is what I am most comfortable in. It is decent and suits
me," says the administrative supervisor at the Centre for Addiction
And Mental Health (CAMH), who was born and raised in India and now
calls Toronto home. As a new immigrant, she wore western attire to
work, but was never that comfortable. So her first question when
CAMH offered her a permanent job was: "Can I wear a sari to work?"
While it's understandable that Manohar is more comfortable in a
garment she grew up wearing, Bhavani Subramanian's love for salwar
kameezes might seem more unusual. Despite arriving in Canada as a
1-year-old, Subramanian is as comfortable in the ensemble as in
Western attire, and wears each for about half the year. After
layering up all winter, she looks forward to warmer weather and come
spring, her colourful salwar kameezes emerge from the closet.
"The convenience of hanging it in the closet, suitability to the
weather and that it is a decent outfit is a good enough reason to
wear it to work," says this accountant at Brydson Group's Elmswood
Spa. In fact, she says, the outfits have elicited only compliments
from colleagues, and she wears them to board meetings too, without
raising any eyebrows.
Customers at Royal Bank of Canada's Finch and McCowan branch are
used to dealing with a few salwar kameez-clad client service
representatives. In fact, "some clients identify with me as they
know I speak Punjabi," says representative Saroj Bhatia. An RBC
employee for 18 years, Bhatia has worn Indian attire to work for
more than a decade. Indian clothing "is so much more colourful" and
"looks good on me," she explains.
As Toronto's landscape becomes increasingly multi-hued,
workplaces are reflecting a sartorial change. And South Asians who
wear their ethnic attire to work see themselves as reflective of
Canada's changing complexion.
According to the 2006 census, South Asians have emerged as the
largest immigrant group in Canada, numbering 1.3 million. And for
many, ethnic clothes are a bridge to their cultures.
Often, wearing ethnic-specific dress is an expression of one's
identity. And some organizations are making room to accommodate such
expression. "CAMH is a very multicultural organization with a
multicultural staff," says Harriet Ekperigin, a manager at CAMH.
"Diversity is very important to us and we train our new staff about
how to approach people of different backgrounds - both client and
staff. I see people around town in different attires and, as long as
the attire is appropriate, I think there is room to incorporate
culture in what we wear."
For customer-oriented organizations like RBC, for instance,
recognition of diversity makes business sense. At Chinese New Year,
staff shopped for Chinese jackets, and saris and salwar kurtas are
ubiquitous during RBC's celebration of South Asian heritage in May.
Initially, Mariyam Bunkei's salwar kurtas made a tentative
appearance only on such occasions. In her decade-long stint with RBC,
Bunkei always wore western clothes, but after she moved to the Finch
and McCowan branch, she was inspired by Bhatia to wear ethnic
clothes. Bunkei's ensembles, sourced from Pakistan, are now a
regular sight at the branch.
"Diversity is one of RBC's core values," says Alexis Mantell,
manager at RBC's public affairs and media relations department. "The
fact that they (Bhatia and Bunkei) can dress as they wish goes to
testimony of the importance for us of diversity." With the bank
expanding its branches across the GTA, Mantell says, "we make sure
our employees reflect the clients we serve."
This approach reflects changing attitudes in workplaces. Cynthia
Reyes, co-founder and vice-president of DiversiPro Inc., a
Toronto-based consulting firm specializing in diversity, says, "as
organizations become more culturally competent, they are allowing
their employees to wear certain clothes, so long as it does not pose
a safety risk on the job or conflict with the image the company is
trying to project to its customers." And at the same time, she adds,
"as more and more Canadians become comfortable in their skins, they
are outwardly expressing their ethnicity by wearing particular
clothing."
Barely six months into her new life in Canada, Shashi Srinivisan
started wearing salwar kameezes to work. "I was told the very first
day at my office in the editorial department of Hollinger
Publications that I could wear clothes I was comfortable in and that
encouraged me to wear salwar kameez. And I have been wearing them
ever since," she says. In the summer, she switches to crisply
starched and ironed cotton saris.
For Chandni Ganesh, wearing Indian attire fostered a connection,
but not just with her culture. While teaching at a school with many
South Asian students, Ganesh often wore salwar kurtas. "When they
see somebody from their country wearing ethnic clothes, they feel
comfortable and also look at you as a role model. And you in turn
feel okay doing it because it makes the children happy." Now at a
new school, she regularly combines kurtas with dress pants.
Reyes says blending cultural or religious dress with more
traditional corporate wear is growing more common. So beyond
combining Muslim, Jewish or Sikh religious head coverings with a
suit, she says, "a man may decide to wear an African top or a kurta
with dress pants a woman may decide to integrate a Chinese silk
blouse or a jacket into her outfit."
Wearing different clothing, says Ekperigin, makes you stand out
in a positive way but one has to be prepared also to deal with the
curiosity and conversation it invites. At times, standing out can
raise acceptance issues. Some desis Desi Life spoke with said they
abandoned the ethnic ensemble experiment, not due to disparaging
comments but to subtle signals that they did not understand the
workplace culture.
It is this apprehension about fitting in at an organization that
keeps many visible minorities from experimenting with
ethnic-specific attires - especially in the corporate sector. "I
think it is a negotiation between cultures," Reyes says. "Every
organization has a certain brand and some brands are clearly not
expressing cultural diversity, while some are. I think it is one of
those things that will evolve bit by bit in the Canadian workplace."
V. Radhika is a Toronto-based freelance journalist. Email
desilife@thestar.ca